Beiersdorf has made an investment in sustainable aerosol solutions acquiring an equity stake in UK-based Salford Valve Company Ltd. (Salvalco).
WHO: UK-based Salvalco, founded in 2013, is an engineering company developing innovative aerosol valve systems called Eco-Valve, for use with ecologically sustainable propellants. The products are based on prior research by the Spray Research Group at Salford University. The Eco-Valve technology allows eco-friendly, inert gases such as nitrogen or simple fresh air to be used as propellants in aerosol sprays using its patented “Bubbly Flow” technology providing a more sustainable alternative to conventional aerosol propellants.
Oscar & Paul is the newly established platform for all internal and external ventures at Beiersdorf. The entity develops new brands and business models from within the company while also acting as Beiersdorf’s venture arm for external strategic opportunities. True to Beiersdorf’s entrepreneurial DNA, they make investments in innovative companies and start-ups, aiming to create mutual value and jointly drive the impact of disruptive technologies, new business models, and skincare innovations.
WHY: This investment by recently established Oscar & Paul Beiersdorf Venture Capital further underlines the company’s ambition in driving disruptive initiatives and innovations under its C.A.R.E.+ strategy and new sustainability agenda. The partnership will strengthen Beiersdorf’s footprint in sustainable packaging solutions. It also supports Salvalco’s further research and the commercialization of the patented Eco-Valve technology, aiming to jointly bolster its global outreach.
IN THEIR OWN WORDS: “Our partnership with Salvalco provides significant potential to foster more eco-friendly aerosol innovations—across the global aerosol category as well as within the Beiersdorf portfolio,” said Michael Becker, Head of Global Packaging Research and Development at Beiersdorf.
Ascan Voswinckel, Head of Oscar & Paul Beiersdorf Venture Capital, added: “Salvalco is an exciting investment and fits with our recently extended corporate sustainability ambitions for a carbon positive future. In these very challenging times, we are particularly committed to investing in visionary and innovative companies. We are looking forward to supporting Salvalco in its progress and applying Beiersdorf’s industry expertise in order to make a positive impact.”
Paul Martin, Chairman of Salvalco, said: “We are thrilled to have Beiersdorf on board. We believe that by collaborating with this high-profile consumer goods expert, we will significantly expand the potential of our Eco-Valve technology and accelerate our impact within the aerosol supply chain—for the benefit of the environment, consumers, and the industry. The partnership is also a great demonstration of a shared commitment to supporting the environment.”
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